Eagle-eyed (and hungry!) residents may have spotted the re-launch of Byron High Street Kensington last week, following a stylish new revamp of this, the first restaurant in the Byron chain which opened its doors way back in 2007.
Re-opened on 1st September, the restaurant at 222 Kensington High Street takes its inspiration from its local surroundings and architecture – something of a Byron speciality as individuality is the key ingredient in all of their 52 locations. The Kensington branch now boasts a 1930s Deco-style exterior, with an interior that pays homage to European Modernism.
Come down to enjoy tasty burgers and cold craft beer whilst perched on the specially-selected vintage seating or one of the leather banquettes, surrounded by the work of illustrator Alec Doherty. His vibrant style will be familiar to Byron’s customers, given his previous work with the brand. In fact, it’s no surprise that Byron recently won a YCN (You Can Now) Illustration Award for its use of illustration – with work from including the work of Jean Jullien, Alec Doherty and others – across its branding.
Tom Byng, Byron’s founder, says:
“All our restaurants are dear to me, but our ‘Mothership’ at High Street Kensington is particularly close to my heart. When we started Byron, we wanted to make every restaurant unique, so we gave each one its own playing card. Fittingly, Kensington is the Queen of Hearts, and we’re reopening here just as we’ve completed our first Byron deck: 52 playing cards for 52 restaurants. We may have grown over the last few years but our vision has stayed the same – to serve consistently delicious proper hamburgers in beautiful, individual-designed restaurants. I couldn’t be more delighted to be celebrating where it all began in 2007.”
To celebrate the re-launch, Byron High Street Kensington will be giving away free hamburgers between Monday 7th and Wednesday 16th September to Byron Club members who sign up and choose the HSK branch as their local Byron. Membership is free – to sign up, visit www.byronhamburgers.com/burgerclub. (Offer runs all day, Monday to Wednesdays only.)
222 Kensington High Street